Marketing Kit

Welcome to the Challenge

The Challenge starts January 15th, 2018 at 12:00 AM EST and ends February 18th, 2018 at 11:59 PM EST. Early discount pricing ends August 15th, 2017 at 12:00 AM EDT, so make sure to let your athletes know to register today. We know your life is busy and you wear several hats, so we invite you to use some of the following resources to help spread the word and build your team.

Making Your First Social Post is Crazy Easy

With just a few clicks, you can conveniently share your participation and a link to register to all your athletes.

Printable Flier

Use this printable flier to put in the bathroom, on the door, white boards, you name it. Put one in every on-ramper's welcome kit - be creative. These are the perfect addition to the posters that we send once you register. You can even share this link via social or in a team-wide email blast.

Click to Download a Printable Flier

Posters

Posters will be delivered to your affiliate within one week of registering, so be sure to keep an eye out. We have two different posters on their way. One is for general Challenge promotion and one is for participating athletes to write in their names. When other athletes see who has already signed up, it builds momentum quickly. Might as well use FOMO (Fear of Missing Out) to help inspire health in your clients.

Approved Messaging & Content

We encourage you to be creative and use your own voice to communicate your participation. However, we'd love for you to use some of the following messaging themes and tools below to get you started.

Content Inspiration

We are doing the 2018 Healthier U Challenge! If you are looking to make some serious improvements to your diet and fitness so you can achieve your goals, this is your answer. We will be forming a team to work together and even compete against boxes across the country. It combines nutrition and weekly WODs. Everyone can contribute, so we want everyone to make the commitment now. Whether your goal is to lose weight and look amazing in your swimsuit, or you are looking for serious performance gains, this Challenge is for you.

What is really cool about this Challenge is that all your points are calculated on the site and all the points you earn will benefit our team. You get to see exactly how much you improve your body composition and performance. There are 2 options for approaching your diet: Classic and Macro Focus Diet, and they give you all the tools you need to succeed. Nobody has an excuse to sit this one out!

It comes with weekly meal plans, recipe books, and tons of online support. Bottom line, we want everyone to get involved and do it together. You can compete for the team and as an individual at the same time, so there is something for everyone. It will be an experience you won't forget!

Link back to: https://www.lurongliving.com/healthieru18

More Messaging Tools

Imagery & Callouts

Use these images on your website, Facebook, Instagram, or anywhere you post about the Challenge. They are conveniently sized to work well on all your social networks.

Banners to Add to Your Site

These banners are perfect for adding to your team's website to let your members know about the Challenge. Just choose the size of the banner you want and copy the code to your site.

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Team Leader & Validator Tips

Enjoy our top tips and tips and ideas that will help your preparation and maximize the impact of the Healthier U Challenge with your community.

Please watch this quick validator tutorial video.

WOD Preview

Make sure you are Logged In and then click the WOD Preview link to get all the details. We just made the preview show the complete workout details, rep schemes and load requirements. This is really helpful to get your guys programming set up well in advance.

Schedule Overview

Here is a basic layout of the entire challenge. Please check out the Calendar to see specific dates and deadlines.

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Benchmark WOD Test WOD 2 WOD 3 WOD 4 WOD 5 Benchmark WOD Retest
Select Body Composition Goals (Measurements & Weight) and Enter Initial Results Final Body Measurements & Weight
Select Diet Path (Classic or Macro Focus) Recipe Challenge
Set Goals Track Goals
Lifestyle Focus Lifestyle Focus Lifestyle Focus Lifestyle Focus Lifestyle Focus Lifestyle Focus
Diet Tracking
Educational Blog | Resources | Community Forum
Written Reflection
Video Reflection
Optional Progress Photos Upload

Tips During the Challenge
  1. Program the Challenge WODs during regular class times - It works really well to program the workouts as your Monday WOD/Metcon and then offer a makeup day on Saturday. Next, encourage your competitive athletes to video their workouts for a chance to win performance prizes. Remember we give performance prizes for all 3 skill levels and for each division every week. Lastly, be sure to go over OUR movement standards with your athletes so we don’t have to penalize no reps. Some of our movement standards might have variations from what you normally enforce at your box.
  2. Set up times to do measurements and weigh ins at the beginning and end of the Challenge – this can either be scheduled time at the beginning or end of class or you can make an event out of it on the Saturday before the Challenge starts. And use the printable tracking sheet to record the results to make validation a snap. Remember that the athlete is responsible to entering in their own results and you are only responsible to validating that it is accurate.
  3. Highs & Lows - During classes when warming up or around the white board, have people talk about their experiences with the Challenge. Do this at least once per week if not daily. Have people share their biggest or even a small success and/or failures. Vulnerability and transparency is just as powerful and motivating as success stories. When people see that others are going through the same struggles is helps foster community support and a sense that they can do it. This also give the coaches a great opportunity to say, “Hey, did you all read that great email and blog article about detox this week? Who’s feeling it?” It is a natural way to keep people on track, engaged, less likely to fall through the cracks, and to finish the Challenge stronger.
  4. Pot lucks & parties - For example, set a date (Friday or Saturday) during week 1 or 2 of the Challenge and have everyone sign up to bring one of their favorite “Challenge Approved” dishes, sides, snacks, or desserts. This not only builds community and is fun, but it helps other people see and try more new recipes which they can in turn incorporate into their meals. We'd also recommend saving a little time to have people share Highs & Lows, why they are doing the Challenge, or to simply have fun together. Your imagination is your only limitation. Another example is to schedule a post-challenge celebration, again with healthy food options but maybe you also bring some treats. You can even turn the pot luck into a cooking competition with awards going to best dish in each category.
  5. Use the Validator resources
    • Items to Validate – the system will remind you when you have items to validate, but you can also use it to see who has or hasn’t entered specific requirements yet.
    • Team Roster/Stats & Email Feature – You can see how people are doing with total points to see if people are entering and if they are struggling with their diet. You can use this info to have individual conversations to help keep individuals on track. You can even send direct email messages to athletes or email the whole team at the same time.
    • Team Report – You can also see a super cool summary report with team rankings, trends, and starts at any time during the Challenge.
  6. Encourage athletes to READ - The site is full on amazing info and instructions. The best advice you can give is to read, search the site, use the food search, and help teach your athletes to equip themselves. This not only will lessen your workload but it will actually help them see better results and make more lasting changes.
  7. Invite a friend - Have athletes invite a family member, co-worker, or friend who has previously been skeptical or reluctant to try CrossFit to join the Challenge and at least come to the gym once per week to do the Challenge workout. This will allow them to see that they fit right in, that everyone isn’t already ripped like what they see on TV at the Games, and they will experience the special community that you have. It will also bring in plenty of new business.
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If you have any questions about your previous challenge login credentials or about any of our challenges please feel free to contact us at challenge@lurongliving.com.