Lurong Living Essential Achieves BSCG Certification
April 2, 2012 – Los Angeles, CA – Lurong Living Essential All Natural Deer Velvet Antler has received the highly coveted BSCG Certification, it was announced jointly today by Banned Substances Control Group and Lurong Living.
At a time when banned substances have been found in some over-the-counter dietary supplements and just one positive test for performance-enhancing drugs can mar, if not end, an athlete's career, it is important for athletes to know the supplements they are taking are free of such substances. BSCG's unrivaled expertise, integrity and commitment to testing not just each product but every finished batch provide athletes and consumers the assurance that the products they are taking are clean.
"I understand the fear that athletes have today in taking supplements," said former Major Leaguer and CEO of Lurong Living Adam Greenberg. "However athletes push their bodies to the edge and they need to have access to the best nutrition available, I am proud to have the BSCG stamp on our product, because now athletes can experience the benefits of Lurong Living Essential with complete confidence. I always worked hard and did things the right way as a player, and we take pride in running our business with the same integrity and commitment to quality."
BSCG is regarded as a gold standard for protection against banned substance contamination in dietary supplements. The BSCG program has been developed and is overseen by the highly respected long-time anti-doping science pioneer and toxicologist Don Catlin, M.D., who founded the UCLA Olympic Lab and has more than 30 years of experience in sports drug testing at the Olympic, professional and collegiate levels.
"After dealing with countless positive drug tests related to dietary supplement contamination we simply had to find a solution," said Dr. Catlin, Chief Science Officer of BSCG. "The BSCG Certification Program protects athletes and consumers from inadvertently ingesting banned substances and allows manufacturers, like Lurong Living, to demonstrate a commitment to creating quality products."
Prior to certifying a product, BSCG reviews the label for any known banned ingredients and considers whether the product could lead to a doping violation through its biological action. Each product undergoes initial product validation to make sure it can be tested to BSCG's stringent scientific standards. For a product to receive and maintain certification, every batch of finished product must be analyzed for banned substances.
"We desire to work with the best, and we personally understand the importance of proactively protecting athletes," said Danny Putnam, CPO of Lurong Living also a former Major Leaguer. "For this reason we chose BSCG to protect our athletes and our brand. Their track record and experience is unparalleled."
About Banned Substances Control Group
Banned Substances Control Group is a leading independent, third-party administrator of dietary supplement certification and testing programs and the only such company committed to testing 100% of finished batches. BSCG addresses the concern that dangerous banned substances can be found in dietary supplements, even when these substances are not listed as ingredients. The BSCG certification seal on a product indicates to athletes and consumers that no banned substances were identified above established thresholds, minimizing drug-testing risks and safety concerns.
BSCG tests for substances banned by such organizations as the World-Anti Doping Agency (WADA), International Olympic Committee (IOC), the United States Anti-Doping Agency (USADA), the National Collegiate Athletic Association (NCAA), the National Football League (NFL), Major League Baseball (MLB), and many other professional and amateur sports leagues. Visit www.bscg.org for complete information.
About Lurong Living
Lurong Living is a nutrition company dedicated to providing people with natural products that produce life-changing results, without all the side effects. Lurong Living's core product offering is Lurong Living Essential, all natural Deer Velvet Antler. While the medicinal use of Deer Velvet Antler is traced back more than 2000 years, it is only in the past decade that modern scientific research and analysis has validated the traditional benefits.
Lurong Living Essential utilizes a proprietary processing method to maintain the nutrients of velvet antler in their natural state, as a whole food. In this pure form, it contains several vital nutrients that make it a powerful nutritional alternative to improving joint mobility and function, decreasing joint and muscular discomfort, and accelerating recovery time after injury or surgery. Lurong Living Essential also contains nutrients that naturally improve strength and endurance, improve recovery time, and decrease post workout soreness and fatigue.